The Launch of (Online) Debit Cards in Switzerland

POSTED ON: November 02 2020

The Launch of (Online) Debit Cards in Switzerland

Online payments in Switzerland have an addition. The newest one being Debit Mastercard. The Debit Mastercard / Visa Debit is a debit card which uses the same systems as the standard Mastercard credit card. The difference is, that it does not use a line of credit to the customer, instead it relies on the funds that are in the bank account of the customer. With the introduction of the new debit cards Omni-Channel just became more of a reality - learn more why in this blogpost.


Advantages for Merchants and Consumers

  • The new debit products can be used online → Maestro / VPAY cannot be used online on the entire Visa / Mastercard acceptance network
  • All Debit products are contactless
  • Direct debit to the customer's account
  • No costs for the customer

Debit Mastercard works at all points of sale where Mastercard is accepted. Visa is a card that is co-badged in Switzerland. Usually with VPAY. This means that they also work at all terminals that only accept VPAY. Alternatively, a mobile banking app can be used for these debit payments.

One Step Closer to Omnichannel

  • Currently, many omnichannel use cases can only implement credit products from the major card schemes, as the Maestro / VPay cards can not be used in the ‘Card not Present’ market in Switzerland.
  • With the introduction of Debit Mastercard / Visa, many omnichannel use cases can now also be realised with debit cards.

Examples:

  • Tokenisation at the terminal and then use in the webshop.
  • Parking: Checkin in the multi-storey car park - link with debit card and simply drive out.

Advice for Merchants

  • Since cards can now be used online, we recommend that customers always clearly speak of debit/credit card on websites.
  • Wallee automatically recognises the cards as debit cards and ensures processing.
  • It is important to show the end customer that debit cards can also be used in your shop. Therefore, the appropriate naming conventions are advisable.

You can download the logos for free from the MasterCard website here. Below are also examples on how to and how not to display the icons on your website.

Recommended display of payment method and logo.

Recommended display of payment method in checkout process.

Not recommended.

Support

If you have any remaining questions, do not hesitate to contact us.

#wallee

#news

#debit card

#online debit

#debit mastercard

#debit visa

#online payment

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